Milan-based designer and art director Serena Confalonieri works in the field of product, interior, graphic, and textile design, collaborating with companies and artisans of excellence both in Italy and abroad.
Her strongly distinctive style is built around a graphic, colorful, and emotional vision, mixed with decorative hyperboles and geometric shapes. Unexpected subjects, chromatic and material combinations, together with anthropomorphic and zoomorphic inspirations, give life to projects where design is given an ironic twist and, vice versa, playfulness is at the root of the project.
In 2013 she made her debut at Milan Design Week with a selection of products born from the collaboration with companies such as cc-tapis, Nodus, and Wall & Decò. Ever since then, she has been working for leading design and furniture companies including: Abate Zanetti, Altreforme, Archiproducts, Arzberg, Azimut Yachts, Campari, Carpet Edition, cc-tapis, Coin Casa Design, Comune di Milano, Crate & Barrel USA, .ex- novo, FIT-Federazione Italiana Tennis, Fondazione Cologni, Gaia Segattini Knotwear, Gebrüder Thonet Vienna, Gur, Holland & Sherry USA, Houtique, Illulian, Karpeta, Lanificio Leo, La Pietra Compattata, L’Opificio, Maliparmi, Mason Editions, Medulum, MM Lampadari, Mohebban, My Home Collection, Myyour, Nodus, Porro, Portego, Potocco, Saba Italia, Sambonet, Scic Cucine, Servomuto, St.Germain, Swatch, Texturae, Triennale, Very Simple Kitchen, Vetrofuso, Wall&decò.
She has been the art director of design brands and realized many site specific set-ups and installations on behalf of the Municipality of Milan, Archiproducts, Marmomac Fair, and the San Siro Milan Hippodrome on the occasion of the “Leonardo Horse Project”.
Alongside important institutions such as Triennale Milano, Fondazione Cologni, Michelangelo Foundation, Coin Casa and Elle Decor, Mexico Design Week, she took part in many projects characterized by the aim of guiding small and extraordinary artisanal realities towards more contemporary designs and products, in order to save and bring to light a know-how, otherwise at risk of extinction.
Serena has been selected for several design residencies and workshops both in Italy and abroad (USA, Mexico, Portugal). Her projects have been featured in many important publications and trade magazines (The New York Times, Corriere della Sera, Il Sole 24 ore, Wallpaper, Interni, Ottagono, L’Officiel, Elle Decor…); also, she has received prestigious awards including two Honorable Mentions at the Young & Design Awards and the German Design Awards. Her works have been exhibited in well-respected design addresses such as the Milan Triennale and the Rossana Orlandi Gallery.